Playtech Now Live On Bet365

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Playtech’s casino offerings are now live on the bet365 platform in New Jersey. Members can enjoy some of the provider’s most popular games like White King, Great Blue, and Frankie Dettori’s Magic Seven. The software developing company joined forces with the global online gambling giant and signed a long-term deal in early August 2020.

Enjoy PlayTech Games on Bet365

It wasn’t that long ago that the casinos in Las Vegas and Atlantic City housed the only slot machines in the country. The Internet and new legislation have changed all that over the last decade as there are now more than 1,000 active land-based casinos all across the United States.

The number of online sites and betting apps continue to grow as well. The latest casino addition is Bet365 making its premiere in the state of New Jersey last year. Its platform now includes gaming options from the world’s leading gambling software development company Playtech, which include slot favorites White King, Great Blue, Frankie Dettori’s Magic Seven, Thrill Seekers, and Tres Amigos.

“This is a significant moment for Playtech and our development in the U.S.,” chief operating officer Shimon Akad said of the software brand.

“Launching Playtech’s software in the U.S. is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365.”


Playtech is an award-winning provider of tech solutions for the gambling sector. It is known for providing content across several casino verticals, with a focus on poker, bingo, live dealer, sports betting, and virtual sports.

The partnership with bet365 marks the first step for Playtech in the American market, with plans to link its award-winning software with more operators in the Garden State in the coming months.

Bet365 provides its powerful portfolio of sportsbook and online casino products to customers in New Jersey, including Atlantic City Hard Rock, which opened its doors in June 2018.

The involvement of bet365 – which runs an exclusively online worldwide sportsbook that serves more than 20 million customers – is necessitated by New Jersey’s strict regulations regarding conflicts of interest. Hard Rock International is a major partner of the National Football League, a relationship that precludes the company from directly offering sports betting.

“We’re excited to partner with Playtech in order to expand our content offering to the U.S. market,” said a bet365 spokesperson.

“Given the range and caliber of Playtech’s content, being first to market it is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our casino offering.”


Other Bet365 U.S. Partnerships

This global online provider is a major player in the betting industry and is now making some significant inroads in the U.S.

After New Jersey’s Supreme Court victory in May 2018, any state that wishes can legalize sports betting. Many are jumping on board.

Bet365 made its first entry into the U.S. by signing a 20-year agreement with Empire Resorts in New York state in November 2018. The agreement saw the online betting group become the lead digital and land-based sports betting services provider for the Resorts World Catskills casino in upstate New York.

Bet365 then strengthened its presence across the U.S. market by securing a 10-year agreement with Century Casinos in Colorado in May 2020. The new partnership included a minimum annual revenue guarantee and a percentage share of net gaming revenue payable to bet365 each year, with an advance fee being paid on contract signing.

The European gaming giant launched in New Jersey in August 2019 and then became the sportsbook operator for Atlantic City Hard Rock in 2020.

“Every casino wants to get up and running quickly with sports betting,” an industry insider said of New Jersey casinos. “Signing with an experienced operator is good business sense.”

With bet365 now in multiple states, can the gambling mecca of Las Vegas be far behind?

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Bet365, which was established in 1974, offers a wide variety of sports and horse racing options. Other gambling categories to be played on your mobile device include casino games, live casino, poker, bingo, and virtual games.

In sports, bettors can play the money line, point spread, over-under totals, prop bets, futures, alternative lines, and in-play betting, where players can wager on an event as it unfolds. The exhaustive list of sports includes popular North American leagues like the NFL, NBA, MLB, NHL, and MLS, but also entertainment and politics.

In greyhound and horse racing, punters enjoy all the betting options that the home thoroughbred racetrack offers, including win, place, show, and all the exotics where the payoffs can soar.