Article posted on Monday 17 January - 05:28 EST
Some history was made this winter, and sportsbook Bet99 is the one getting things done here. In case you missed it, it was announced in December that Bet99 will sponsor Senators' helmets for the rest of the 2021-2022 season. This is something that's never been done before, with Bet99 indeed becoming the first betting company to be featured on helmets. Who in the world saw this coming?
Friedman states that the BET99 helmet deal is worth seven-figures 💰 pic.twitter.com/e617gIkI0l— Sensturion (@sensturion) December 8, 2021