Jaclyn Hurst is an SEO editor at Better Collective based out of Edmonton, AB, originally from Toronto, ON. With a strong background in business and international sports, she has published numerous guides, articles and reviews online. Jaclyn has also worked with the Olympic Winter Games and the Pan American Games, bringing her expertise in sports and online publishing to readers around the globe. When’s she not making engaging content visible on the internet, you can probably find her in the great Canadian outdoors drinking a glorious cup of coffee.
Based in Toronto, Ontario, Jake Dee-McKoy has always had a keen interest in sports and sports betting. In his spare time, writing has always been a passion of his. After a diverse career in Film and Television, Jake decided to pursue writing professionally. Knowledgeable and informed, he covers sports and betting with enthusiasm and humour.
Kira is an SEO Content Writer at Better Collective, based out of Toronto, Ontario. As a passionate writer with an extensive background in editing, no topic is too hard to tackle. Kira is thrilled to be a part of Better Collective’s ever-evolving brand and to excite, educate, and engage her readers. When she’s not behind the keyboard, you can find Kira exploring Toronto’s food and art scene—always with her notebook by her side.
Luke is a seasoned casino and sports content creator from Canada with 15+ years of writing and editing experience.
His work has appeared in several major publications including TSN, FanSided, and Sports Illustrated. In terms of educational credentials, Luke has earned a BA in English from the University of Guelph as well as a Graduate Diploma in Sports Journalism from Centennial College.
When he's not at his computer, you can most likely find Luke at a concert or enjoying the great outdoors.
Having worked in the sports gambling industry since 2021, Eichhorn has a plethora of experience to draw from when crafting his work. Previously published in Sports Betting Dime, The Hockey Writers, Prospects by Sports Illustrated, and FanSided, Eichhorn has expert knowledge of all major North American sports as well as the best ways to bet on them.
Sophie is a content writer and SEO Manager at Better Collective. Based out of Vancouver, British Columbia, Sophie comes from a marketing strategy background and believes in writing high-quality, informative content that sports fans can count on! When she's not writing, you can find Sophie somewhere in the great outdoors -- on a bike, climbing a mountain, or with a beer in hand.
