Bad Bunny didn’t just deliver a Super Bowl moment, he may have sparked a mini language-learning wave across the U.S. and Canada.
In the 24 hours immediately following the Super Bowl (February 8 to February 9, 2026), Google search trends show major spikes in Spanish-related curiosity, with people searching for everything from lyric translations to how to learn the language outright.
To measure where interest surged the most, we combined four Google Trends search terms tied to Bad Bunny and Spanish-language understanding:
- “learn spanish”
- “bad bunny lyrics”
- “bad bunny translation”
- “Tití Me Preguntó” (the first song at the half-time show)
Each state and Canadian province received a composite “curiosity score” based on the surge across all four searches.
The results reveal where Bad Bunny’s post-Super Bowl buzz didn’t just lead to streams, it led to people trying to actually understand the lyrics.
Key Findings
- The US saw a +122.22% interest increase for “learn spanish” following the Super Bowl and Canada saw a +96.08% increase.
- New Hampshire ranked #1 in the U.S. for Bad Bunny–driven Spanish curiosity, posting the highest overall composite score (84) thanks to major spikes in “bad bunny lyrics” and “bad bunny translation.”
- New England dominated the top of the rankings, with New Hampshire, Rhode Island, Maine, Vermont, Connecticut, and Massachusetts all placing in the top half of states.
- Rhode Island and Maine showed the strongest lyric-driven interest, with Maine hitting a perfect 100 spike for “bad bunny lyrics,” suggesting listeners were urgently searching for meaning after hearing the music.
- Colorado and Kentucky tied for #5, showing Bad Bunny’s influence wasn’t limited to coastal markets — interest surged strongly in both the Mountain West and the South.
- Ontario ranked #1 in Canada, and was the biggest “learn Spanish” hotspot overall with a perfect 100 surge in “learn spanish.”
- Nova Scotia had Canada’s strongest translation spike, with perfect 100 scores in both “bad bunny lyrics” and “bad bunny translation,” indicating intense interest in understanding the lyrics.
- Washington, D.C. had the biggest spike for a specific song, scoring a perfect 100 for “Tití Me Preguntó,” making it the strongest single-track hotspot in the U.S.
The Top 5 U.S. States Most Curious About Bad Bunny Lyrics
1. New Hampshire
Curiosity Score: 84
New Hampshire ranked #1 overall, driven by an enormous surge in searches for “bad bunny lyrics” (97) and “bad bunny translation” (84). It wasn’t just casual listening — people were clearly trying to decode what they were hearing.
2. Rhode Island
Curiosity Score: 82.75
Rhode Island showed one of the strongest all-around spikes across every category, including a major jump in “learn spanish” (89). It’s one of the clearest examples of Bad Bunny interest turning into language-learning intent.
3. Maine
Curiosity Score: 81
Maine posted the single biggest spike possible in “bad bunny lyrics” (100), paired with strong translation demand. Even in a state far from the usual pop-culture spotlight, Bad Bunny’s Super Bowl boost clearly hit hard.
4. Pennsylvania
Curiosity Score: 77.25
Pennsylvania came in at #4 with a strong mix of lyric curiosity and language-learning interest, including an 88 surge for “learn spanish.” The numbers suggest listeners weren’t satisfied with just the beat — they wanted meaning.
5 (TIE). Colorado
Curiosity Score: 76.75
Colorado ranked in a tie for fifth thanks to consistently high spikes across all four terms. Rather than being driven by one viral search, the state showed steady demand for both lyrics and translations.
5 (TIE). Kentucky
Curiosity Score: 76.75
Kentucky tied Colorado, powered by a massive 96 spike in “bad bunny lyrics.” It’s one of the more unexpected states in the top five, showing Bad Bunny’s reach went far beyond the typical coastal hotbeds.
The Top 5 Canadian Provinces Most Curious About Bad Bunny
Bad Bunny’s influence wasn’t limited to the U.S. Canada also saw major surges — especially in the country’s largest regions.
1. Ontario
Curiosity Score: 84.25
Ontario ranked #1 in Canada and posted a perfect 100 surge for “learn spanish.” That’s one of the strongest indicators in the entire dataset that Bad Bunny’s popularity translated into genuine language-learning curiosity.
2. Nova Scotia
Curiosity Score: 79.75
Nova Scotia was Canada’s biggest “translation province,” with perfect spikes in both “bad bunny lyrics” (100) and “bad bunny translation” (100). The data suggests listeners weren’t just streaming — they were urgently looking up meaning.
3. British Columbia
Curiosity Score: 76
British Columbia ranked third with strong growth across every term, including major interest in “Tití Me Preguntó” (82). It’s one of the most balanced provinces in the dataset, showing both fandom and lyric curiosity.
4. Manitoba
Curiosity Score: 71
Manitoba posted the fourth-highest score thanks to high translation demand and a strong lyric-search spike. It’s another example of a smaller region showing surprisingly strong engagement.
5. Alberta
Curiosity Score: 64.75
Alberta rounded out the top five, showing consistent growth across the board. While not as explosive as Ontario or Nova Scotia, the province still experienced a notable post-game surge.
A Northeast Takeover in the U.S.
One of the most surprising patterns is how heavily the Northeast dominated the top of the U.S. list.
New England alone produced multiple high-ranking states:
- New Hampshire (#1)
- Rhode Island (#2)
- Maine (#3)
- Vermont (#9)
- Connecticut (#12)
- Massachusetts (#21)
That cluster suggests Bad Bunny’s post-Super Bowl buzz may have been especially intense in areas where Spanish-language music isn’t always as culturally dominant — making people more likely to look up translations and lyric meanings.
The Bad Bunny Effect: More Than Just Streams
The big takeaway is that this wasn’t just a streaming surge.
Search interest spiked not only for Bad Bunny’s music, but also for the tools people use when they want to understand a language:
- lyric searches
- translation searches
- and even direct interest in learning Spanish
And perhaps most interestingly, the states and provinces with the biggest surges weren’t necessarily the most Spanish-speaking areas. Places like New Hampshire, Maine, Vermont, Kentucky, and Nova Scotia showed some of the strongest jumps — suggesting the spike came from listeners encountering Spanish lyrics and actively wanting to understand them.
Methodology
To identify where Bad Bunny’s Super Bowl moment most strongly sparked Spanish-language curiosity, we analyzed Google Trends data from February 8, 2026 through February 9, 2026.
We pulled regional “interest over time” surge scores for four search terms closely tied to language-learning and lyric interpretation:
- “learn spanish”
- “bad bunny lyrics”
- “bad bunny translation”
- “Tití Me Preguntó”
Each U.S. state and Canadian province received a score from 0–100 for each term based on Google Trends’ relative search interest during the time window.
We then calculated a composite curiosity score for each region by averaging the four term scores. Regions were ranked from highest to lowest composite score to determine where demand surged the most.
You can see the full data here.
Note: Google Trends scores are indexed values, meaning 100 represents the region with the highest relative search interest for that term during the specified timeframe, not total raw search volume.