When you turn on the Super Bowl on February 13 – expect to see something new – at least one cryptocurrency commercial.
There is always a lot to love about the Super Bowl. Whether it’s the excellent betting odds for the Super Bowl 56 winner, fun/intriguing game props, the half-time that always stirs some debate the next day, or the specifically made commercial for the game. Speaking of commercials, along with the beer and truck commercials we are accustomed to, this year Crypto Super Bowl LVI commercials are coming.
Super Bowl to Feature Cryptocurrency Commercials
This year we will get our first Super Crypto ad (or potentially ads) from different cryptocurrency companies. While we do not know too much yet about what will air during the Super Bowl broadcast, FTX announced they intend to air a 30-second ad during the game.
FTX – who will spend $6.5 million for the ad – is one of the biggest cryptocurrency exchanges in the world. They are a popular exchange in the United States (under FTX.US) and many other countries for buying and exchanging Bitcoin and other cryptocurrencies.
Cryptocurrencies – like betting on the NFL at the best Canadian sportsbooks – have exploded in popularity in the last few years. For a long time, the product was quite limited. One of the first places to accept it as a form of payment was online sportsbooks. Many of the best Bitcoin online sportsbooks of 2021 have actually accepted it as payment for many years and offer different rewards and promotions for users who use it to fund their betting accounts.
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With one company announcing their plans to air an ad during the Super Bowl, it is likely more follow with their own crypto Super Bowl commercials. The Super Bowl produces the largest audience in the United States every year. Even in Canada, it frequently ranks as the most-watch program (although a Canada Gold Medal Game at the Olympics is likely to trump its numbers in 2022).
After the Super Bowl, we will learn the details of the success of the commercial. Most metrics now measure Google searches, impressions, and other internet analytics. Even if it does not go as well as FTX hopes, $6.5 million for a company recently valued at $25 billion is peanuts.
NFL Athletes Partnering with Crypto Companies
Many cryptocurrencies and exchanges are partnering with athletes – including a few stars in the NFL. FTX inked a deal with seven-time Super Bowl Tom Brady – which could offer a hint to what we can expect from the Super Bowl commercial.
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FTX has many other partnerships in the athletic world outside of Tom Brady. They recently took over naming rights of the Miami Heat’s home arena – which as of June 2021 is called FTX Arena. They also have partnered with the MLB and the eSports organization Team SoloMid.
FTX is not the only crypto company partnering with athletes and leagues. Crytpo.com has massive deals totalling $275 million with Formula One and the UFC.
A few athletes are even taking some of their paychecks in Bitcoin. Trevor Lawrence – the 2021 first overall pick – accepted his signing bonus in Bitcoin. Saquon Barkley is taking all his endorsement income in Bitcoin from now on.
The NFL Bans Teams from Partnering with Cryptocurrency
While the Super Bowl commercials are coming for crypto, the NFL is not. The NFL has banned teams from partnering with any cryptocurrency, crypto marketplace, blockchain companies, and non-fungible tokens. Why? Only the people on the inside know.
Of course, things can change. The NFL used to ban advertising and partnerships with alcohol. They were also – for a long time – one of the biggest lobbyers against sports betting in the United States. Once they realized it is better for the bottom line, to allow teams – and the league as a whole – to sign deals with companies and products, they will allow it.
Super Bowl LVI Details and Facts
While the Super Bowl matchup is months away – we know just about everything else we need to know about the Big Game.
- This year’s Super Bowl is set for February 13, 2022. As the NFL added a week to the season, it is the latest in the year the Super Bowl has ever been played.
- The game is taking place at SoFi Stadium in Los Angeles, California. Super Bowl LV was originally announced for SoFi Stadium. However, due to construction delays, they did not host the game.
- The game will air on NBC and Peacock in the United States and on CTV and TSN in Canada. The half-time show this year will feature Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar, and Snoop Dogg.
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