Super Bowl TV Audience In Canada
While the Super Bowl continues to expand its present across the world, one place outside of the United States where it has been steadily popular for decades now in Canada. With millions of Canadians turning in every year for the big game, the Super Bowl has become one of the biggest annual events in Canada for football and non-footballs alike.
Super Bowl TV Ratings In Canada
Where reliable data is available, the audience for the Super Bowl shows just how massively popular the game is in Canada. The chart below shows just how many Canadians tuned in between 2012 to 2016. The highest Canadian in the last five years audience was the Seattle Seahawks-New England Patriots game in Super Bowl XLIX.
The most watch program each year from 2013 to 2016 in Canada has been the Super Bowl beating the likes of the Academy Awards, NHL Playoffs and the Grey Cup.
Global Proportion Of Canadian Watching The Super Bowl
Reliable global television ratings for the Super Bowl are not entirely available for every year, but solid numbers are for 2013 and 2016. Of the total global audience in those two iterations of the game – Canadians represented 4.50% (2013) and 4.97% (2016).
Many of the other countries around the World where the NFL is popular (England, Germany, and Australia) are in very different time zones than North America which impacts the ratings for a game which starts anywhere from midnight to noon on a Monday. The place outside of Canada where the game draws a large audience is Mexico – which has averaged close to 20 million viewers or the last few years (or just under 12% of the global audience).
Future Considerations And Super Bowl Betting
|MORE SUPER BOWL FUTURES|
With the advent of streaming, ratings for sporting events are becoming a little trickier to decipher. While television remains the most popular and reliable option for sports fans, streaming is quickly becoming catching up and may one down supplant TV as the number one option for sports fans.
Over time, numbers will begin to reflect people who are streaming games but for now, data only includes TV ratings. The other thing to consider which may also be key for drawing in more viewers is the inclusion of American commercials in the Canadian broadcast.
A continually argument for the great and humorous commercials that Americans are treated to be shown in Canada. A recent poll showed 23% of people considered commercials to be the most important part of the game (second to only the game itself at 46%). If the commercials were to be shown in Canada, one could speculate (or even wager on) higher ratings.
Speaking of wagering on, betting on the Super Bowl is massive. Unlike any other game of football throughout the season, the Super Bowl offers a massive array of betting options from player and game props to the color of the winning teams Gatorade, to over/under betting on chicken wings consumed on that day and even total viewers in the United States.
For many Super Bowl betting begins with NFL Futures earlier in the season, but for though looking to wager on more than just a winner – these NFL betting options help turn the Super Bowl into arguably the biggest betting event of the year.
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